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<p>Any information we receive through our Site, other than your personal identity information, is deemed non-confidential. Personal identity information is used by us only to process a request for information by you or for marketing our products and services. By transmitting information to us through our Site or any other electronic means, you grant us the unrestricted irrevocable license to use, reproduce, display, modify, distribute and perform such information. We have the right to use the information, including any know-how, techniques or ideas contained therein free of charge for any purpose whatsoever.</p>

<h2 class="secondary-title">What we collect</h2>
<p>We may collect the following information:</p>
<ul>
<li>Name and payment details</li>
<li>Contact information including email address</li>
<li>Demographic information such as postcode, preferences and interests</li>
<li>Other information relevant to customer surveys and/or offers</li>
<li>The marketing preferences that you provide to us confirming whether you would like us to contact you with future information and offers that may be of interest to you</li>
</ul>

<h2 class="secondary-title">What we do with the information we gather</h2>
<p>We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:</p>
<ul>
<li>To process your order and obtain payment</li>
<li>Internal record keeping</li>
<li>We may use the information to improve our products and services</li>
<li>We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided</li>
<li>From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.</li>
</ul>

<h2 class="secondary-title">How we use cookies</h2>
<p>A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.</p>
<p>We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.</p>
<p>Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.</p>
<p>You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.</p>

<h2 class="secondary-title">Controlling your personal information</h2>
<p>You may choose to restrict the collection or use of your personal information in the following ways:</p>
<ul>
<li>Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes</li>
<li>If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us. You can also opt out / unsubscribe from marketing in your account or by clicking the link at the bottom of the marketing email.</li>
</ul>
<p>We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.</p>
<p>You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to us.</p>
<p>If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.</p>

<h2 class="secondary-title">Email Marketing</h2>
<p>When placing an order or creating an account on our website you have the option to subscribe to our email marketing newsletter. By default you will be unsubscribed so if you wish to be kept up to date about our new products, special offers or other information that we feel may be of interest you will need to tick the subscribe to newsletter option.</p>

<h2 class="secondary-title">Opt Out / Unsubscribe from Email Marketing</h2>
<p>You can opt-out of our mailing lists at any time in the following ways:</p>
<ul>
<li>by clicking the ‘unsubscribe’ link at the bottom of any marketing email we send</li>
<li>by signing in to your account and clicking the unsubscribe to newsletter link in your account area</li>
<li>by contacting us and asking to opt out / unsubscribe. You can do this in writing or by email</li>
<ul>

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